JIMS 8M The Journal Of Indian Management And Strategy
Web of Science
  • Year: 2026
  • Volume: 31
  • Issue: 1

Dimensions of Mall Attractiveness: Their Influence on University Students’ Shopping Experience

1Associate Professor (Corresponding Author), Institute of Business & Computer Studies, Faculty of Management Sciences, Siksha ‘O’ Anusandhan deemed to be University, Bhubaneswar, Odisha

2Professor, Institute of Business & Computer Studies, Faculty of Management Sciences, Siksha ‘O’ Anusandhan deemed to be University, Bhubaneswar, Odisha

3Professor, Institute of Business & Computer Studies, Faculty of Management Sciences, Siksha ‘O’ Anusandhan deemed to be University, Bhubaneswar, Odisha

4Professor, Faculty of Hospitality & Tourism, Management, Siksha ‘O’ Anusandhan deemed to be University, Bhubaneswar, Odisha

Online published on 13 March, 2026.

Abstract

The study examined the dimensions of mall attractiveness and their impact on university students’ shopping experience using survey data from 310 private university students in Bhubaneswar. Exploratory factor analysis identified five key attractiveness dimensions viz., tenant mix & retail diversity, location & convenience, entertainment & events, technology integration and marketing & promotion which multiple regression analysis confirmed as having a positive and significant influence on students’ overall shopping experience.

Keywords

Concept of Shopping Mall, Dimensions of Mall Attractiveness, Shopping Experience, Factor Analysis, Multiple Regression Analysis, L81