Journal of Knowledge & Communication Management

Knowledge management (KM) has emerged to create and leverage intellectual capital into organisation. KM is imperative to retain the wealth of institutional knowledge that retirees or person left would be taking with them. KM integration in academics can play a crucial role to utilise the human resource with media technologies and by spreading media information literacy in the interest of quality education. KM areas are considered for better decision making within organisations/institutions which aids the employees viz., faculty members, admin staff, technical staff and students to participate effectively in decision making; build competitive societal intellectual capital capabilities and develop the knowledge competitive education system. KM applications are generated from all level of the academics, namely, faculty members, libraries, laboratories, workshops, etc. It affects most aspects of education environment of the institution. Its approach and effectiveness determine the education culture, quality of education, success and viability. Its function must be supportive, innovative and collaborative. Part of its work needs to be on the policy level with responsibility to coordinate KM activities in accordance with institution's goals and objectives. Viability of KM is largely depends on leveraging human resources with media technologies and awareness of media and information literacy (MIL) among the students and scholars’ community to develop the critical thinking abilities of students to access, evaluate and use the media-oriented implicit knowledge of human resource. Both KM and MIL skills are associated and employed simultaneously for the best utilisation of human resource and user participation to share and create the knowledge.