Media Usage Pattern of Iranian Diaspora in India: A Critical Analysis

Over the centuries, the presence of the Iranian diaspora, especially Iranians in India, has prompted enhanced cultural communication between the two nations. Iranians living in India for work or study everyday needs constitute an exceptional ethnic entity in their specific living atmosphere, through their cultural negotiations and assimilations. This assimilation is better facilitated given the sociocultural similarities shared between two countries, and in the case of the Iranian diaspora, this phenomenon is even easier because of the religious identification and enculturation. The present study will explore media consumption pattern and Persian language with this question that whether Persian Media can take place in India? The method is qualitative based on library and secondary data.