Adoption pattern and marketing channels of rose cut flower growers

The present study was carried in Anekal taluk of Bangalore Urban district of Kamataka state during 2020–21 to know the extent of adoption of recommended cultivation practices by flower growers and to identify the marketing channels of flower growers. Sixty flower growers were interviewed using a pre-tested interview schedule. Ex-post facto research design was employed for the present study. The results revealed that a majority of flower growers (51.67%) were having high overall adoption of recommended cultivation practices, while one-fourth (25.0%) and 23.33 per cent of the flower growers were having medium and low overall adoption of recommended rose cultivation practices, respectively. Further it was found out that Channel I (Producers → Commission Agents → Retailers → Consumers) (Rank I) was most preferred marketing channel for marketing of rose cut flowers by the respondents followed by Channel II (Producers → Local Traders → Retailers → Consumers) (Rank II), Channel III (Producers → IFAB → Retailers → Consumers) (Rank III) and Channel IV (Producers → Exporters → Retailers → Consumers) (Rank IV) in the order of importance.