Consumer acceptance of digital printed stoles inspired from kalamkari motifs

Stoles inspired from kalamkari motifs were prepared through digitalprintingtechnique on the basis ofconsumer preferences on silk fabric. Developed stole designs were evaluated by 90 respondents on the basis of design, colour combination, combination of motifs, printing quality, appearance of design and price acceptability. It was found that design 6(B) followed by design 10(A) obtained first and second ranks on the basis of uniqueness of the design, colour combination, printing quality and suitability of combination of motifs whereas stole design 6(B) and design 11(B) obtained first and second rank on the basis of appearance of the design. Majority of the respondents rated the prepared stoles as very good. The largest percentage of the respondents consider the quoted price of stoles as adequate. The price of the stoles ranged between Rs. 1450/- and Rs. 1650/-.