Awareness of green consumerism among working and non-working women of Faridabad city

Green Consumerism is basically pro-environmental consumer thought and culture with strong sense of environmental responsibility and concern for eco-system. The present study aims to know that the awareness regarding green consumerism among working and non working women of Faridabad city. It is based in a survey of women respondents working in different sectors and non-working women of different educational level from Faridabad City. Information was gathered from 500 respondents which includes 250 from working and 250 non working women through distributed questionnaires which tested the knowledge of the respondents regarding green consumerism, green and non green products and selected eco-marks. The results indicated that the level of awareness about green consumerism varied significantly with occupation, family size, educational qualification, income level and nature of job. Since, the exposure and accessibility of eco-products observed to be more among working women; the awareness level of green consumerism increased significantly with increase in educational qualification of the sample women. It was also revealed that doctors, engineers, IT professional and bank employees have depicted higher level of green consumerism as compared to other section of the society. Therefore, the people of all section of the society should be educated about the green consumerism to control the emerging problem of environment pollution.