1College of Fisheries Science, AAU, Raha, Nagaon, Assam (782 103), India
2Assistant Professor, Krishi Vigyan Kendra, AAU, Jhargaon, Morigaon, Assam (782411), India
3Head and Senior Scientist, Krishi Vigyan Kendra, AAU, Jhargaon, Morigaon, Assam (782411), India
4Krishi Vigyan Kendra, AAU, Jhargaon, Morigaon, Assam (782411), India
College of Fisheries Science, Assam Agricultural University, Raha, Nagaon, Assam (782 103), India
*Corresponding Author's Email: sumit.mallick8@gmail.com
Online published on 27 May, 2022.
In Assam, more than 300 varieties of dried fish products are available. There is a scarcity of data on the country's dried fish product diversity and marketing structure. The marketing system for indigenously caught fish, cultured fish, and imported fish differs. The price of dried fish fluctuated dramatically depending on the season, which was linked to increased demand. Six marketing routes were identified, with the dry fish producer-assembler-commission agent (CA)-wholesaler-retailer-local distributor consumer channel, being the most dominant, accounting for roughly 56 per cent of the total dry fish sold at the market. Despite having higher marketing efficiency in this channel, its market share in terms of dry fish sales was the smallest, as consumers in North-Eastern states were not always able to purchase dry fish goods directly from wholesalers.
Analytical, Dry Fish, Marketing, Efficiency, Marketing Channels, Quality
