Technology adoption in apiculture and socio-psychological determinants of apipreneurs influencing adoption

The research paper emphasizes on exploration of the apipreneurs based on their level ofadoption of the selected scientific apiculture technology developed by Kerala Agricultural University. The study was conducted during 2019–2020 at College of Agriculture, Vellayani. The location of the study was Pathanamthitta, Idukki and Kottayam districts of Kerala where apiculture was predominant. Seventy-five apipreneurs were randomly selected and ex post facto research design was followed for the study. The study revealed that seven out of eighteen selected apiculture practices of Kerala Agricultural University had an adoption per cent greater than 90. The results also indicated that majority of the respondents had medium extent of adoption followed by high category and low adoption category. The socioeconomic attributes like total land holding, market intelligence, training attended, experience in beekeeping and employment generation were positively and significantly related at one per cent level of significance while institutional interventions, credit orientation, optimism and knowledge were significant at five per cent level of significance to the extent of adoption of the apipreneurs.