Do Market-Led-Extension Interventions Promote Farmer Satisfaction?

Market oriented production is a key approach that can promote more profitability from farm enterprises there by leading to farmer satisfaction. The new agricultural policy emphasizes on commercialization, diversification, value addition and export orientation, which underlines the importance of market led extension. But the farmers, especially the smallholders face numerous challenges with respect to accessibility of services provided by the marketing systems. The present study aimed to identify the satisfaction level of farmers towards the market led extension services provided by different marketing support mechanisms using a satisfaction scale and the key factors affecting the satisfaction level of farmers were identified using spearman's correlation and binary logistic regression. The results revealed that VFPCK beneficiaries showed high level of satisfaction towards the market led extension services where satisfaction of the beneficiaries of other market support mechanisms ranged from poor to medium.