Environmental Concerns and Household Purchase Practices of Working and Non-Working Women

The study was conducted to know the purchase and post purchase behavior of the respondents with respect to green consumerism. The sample comprised of 500 respondents which included 250 from working viz. doctors, engineers, IT professional and bank employees and 250 non-working women based on their education level viz. illiterate, up to metric, graduate, diploma holder, post graduate. Age range between 30-40 yr was taken into consideration for the study. Purchase practices for selected food items included self-life, quality marks, ingredients used, packaging material used. The study encompassed clothing items, household appliances, type of cleansing agents, shopping bags, eco-friendly vehicle as well as disposing off practices. It was noticed that 40.80 percent working women show high level of buying green behaviour as compared to 19.20 percent of non-working women. It was also noticed that 34.80 percent of working women used green practices for disposing off discarded household items whereas only 8.40 per cent of nonworking women used this method. Thus, Awareness about the green practices needs to be created.