Relationship Between Socio-demographic and Communication Characteristics of the Farmers about All India Radio Programme

The present study was conducted in the state of Andhra Pradesh with an objective to find out the relationship between socio-demographic and communication characteristics of the farmers about All India Radio Vyavasaya Patasala programme. All 13 districts in the state of Andhra Pradesh were selected for the study. A purposive sampling procedure was employed to select the sample who had an exposure to the Vyvasaya patasala programme. A sample of 150 farmers who were the members of Scientific Advisory Committee of KVKs and District Level Coordinating Committee of DAATTCs selected for the study. Results of the study revealed that half of them (49.33 %) had listened Vyvasaya patasala programme frequently and rest of them listened the programme at occasionally (32.00 %) and rarely (18.67 %). The study showed that majority of the farmers had medium to high levels of socio-demographic and communication characteristics. It was inferred that communication characteristics such as frequency of listening of Vyvasaya patasala programme and extension contact had a positive and highly significant relationship at 0.01% level of significance. Whereas socio-demographic characteristics viz., age, education, land holding farming experience had a positive and significant relationship with their perception about Vyavasaya patasala programme at 0.05% level of significance. This indicated that as the extent of these characteristics increased, the perception of farmers towards Vyvasaya patasala programme also increased.