Tapping into the Indian Agricultural and allied mobile applications: Review of trends and features

The rapid pace of technological advancements and the ever-changing landscape of the mobile app industry, it is imperative to gain a comprehensive understanding of the prevailing trends and features that drive user engagement, satisfaction, and adoption rates. Hence research paper presents review aimed at exploring the trends and features of mobile app in the dynamic Indian market. The primary objective of this research paper was to identify and categorize the Indian mobile apps related to agriculture and allied sectors. A thorough literature search was performed on secondary data from reliable sources, such as academic databases, market research studies, and app stores. This study had attempted to provide insights into the agricultural apps by categorising them which may guide strategic decision-making and encourage innovation in the fast-paced Indian mobile app market.