Journal of Krishi Vigyan

The study was carried out to investigate the motivational factors in adherence to act, rules and guidelines given by Coastal Aquaculture Authority (CAA) in shrimp farming. Information was collected randomly from 108 shrimp farmers from North Konkan region, Maharashtra using interview schedule. The weighted average technique was used to understand various motivational factors in adherence to act, rules and guidelines given by CAA in shrimp farming. The study revealed that, the top motivating factors were practicing environmentally responsible and socially acceptable coastal aquaculture, minimize impacts on local water resources and minimize impacts on surrounding resource user. Reducing the risks associated with shrimp diseases, utilizing land and water resources for sustainable shrimp farming and following better management practices and maximizing economic returns on investment within a reasonable time frame was least motivating factor in adherence to sustainability. The motivation can be enhanced by conducting awareness among shrimp farmers about act, rules and guidelines given by CAA.