1Ph.D. Student, Department of Extension Education, College of Agriculture, Punjab Agricultural University, Ludhiana-141001, Punjab
2Deputy Director (TV), Communication Centre, Punjab Agricultural University, Ludhiana, Punjab
3Assistant Professor, Department of Extension Education, College of Agriculture, Punjab Agricultural University, Ludhiana-141001, Punjab
4Senior Research Fellow, ICAR ATARI, Ludhiana
Information and Communication Technology (ICT), including video resources, plays a crucial role in bridging this gap by enhancing access to innovative agricultural techniques. This study focused on assessing this effectiveness of instructional videos on tomato cultivation, aiming to ascertain farmers’ opinion regarding different aspects of the video. A total of 160 respondents were selected for the study and the data were collected using a structured interview schedule. The videos covered key aspects of tomato cultivation, and farmers were asked to give their opinion based on accuracy, content coverage, relevance, clarity, and other criteria. Results indicated that the instructional videos were well-received, with 72.5 per cent of respondents rating them highly for accuracy, 75.0 per cent for content coverage, and 88.8 per cent for relevance. The positive opinion underscores the potential of video-based education in agriculture. The integration of such instruction videos can provide farmers with accessible, reliable, and comprehensive information, ultimately improving agricultural practices and outcomes.
Dissemination, Information, Instruction, ICT, Opinion, Videos