Performance of the Punjab Agricultural University farmer information centre extension model

The Punjab Agricultural University (PAU) Farmer Information Center Extension Model was established in December 2020. The objective of the study was to gather information from focus groups with stakeholders on the model's perceived strengths and limitations as well as appropriate corrective and developmental strategies. Using a purposive and random sampling technique, 220 respondents in total were selected, comprising 110 farmers who were beneficiaries (10 from each Farmer Information Center) and 110 farmers who were nonbeneficiaries from villages near the Farmer Information Center ( FIC). The study showed that 51 respondents (46.36%) preferred monthly visits. The majority of farmers (92.72%) had access to PAU Publications and 70.09 % had the benefit of seeds being available on time. Farmers had increasing benefits through the services provided under PAU-FIC Centres, over the span of years. The majority of the farmers were satisfied with the services provided at the FIC and the functioning of the FIC a good number of the demonstrations are been held in the FIC.