Satisfaction level of the farmers towards quality of videos on crop residue management technology

Paddy straw management is a key barrier to paddy farming in northwestern India. For the longterm sustainability of agriculture and natural resources accurate and timely information is seen to be a key component for changing farmers’ behavior. Information and communication technologies have been advanced as a promising way to address these problems by providing more timely and low-cost information services to farmers. Punjab Agricultural University, Ludhiana produced a diverse array of videos covering wide range of topics pertinent to farming. Among these, four videos were carefully chosen, addressing essential aspect of Crop Residue Management. Therefore, for this study, four videos on crop residue management were chosen in order to measure the farmers’ degree of satisfaction. A sample of 180 farmers was selected from the three selected districts Ferozepur, Sangrur and Ludhiana of Punjab. Total 180 respondents (60 as control group and 120 as experimental group) were taken for the study. The results showed that most of the farmers were satisfied with the various aspects of the videos. i.e. mode of video screening, information in videos, language used, timing of videos, intent of motivation, graphics used, completeness of message, latest techniques. Small number of farmers were highly dissatisfied with duration of videos, graphics used. The study's overall satisfaction towards videos showed that over half (56.67 %) of the farmers had medium satisfaction level followed by (22.50%) low level category and (20.83) high satisfaction level category and significant relationship was found between socio-economic characteristics of the respondents and level of satisfaction regarding different aspects of videos.