Factor analysis of consumer preferences towards online food delivery services

Online food delivery services are increasingly popular among young and urban consumers who appreciate convenience and variety. A total of 150 consumers were selected from different localities of Guntur randomly. The data were collected from various age groups, income groups and gender groups. To examine the factors that influence consumer online food delivery services in the study, a set of nine statements were presented to 150 consumers and the opinions expressed were subjected to factor analysis. Preference factors emerged as the most influential factor obtained the highest mean score of 3.63 and securing the top rank. This suggested that the preferences and choices of consumers play a crucial role in determining the success of the product or service. Convenience factors were ranked second with a mean score of 3.52. These factors likely encompass elements that drive and inspire customers to choose a particular product or service. Motivational factors obtained the lowest mean score of 3.48 ranked third.