1Post Doctorate Fellow, Dept. of Ext. Edu. & Comm. Mgt., (COHS) CCSHAU, Hisar
Department of Extension Education and Communication Management, I.C. College of Home Science, CCS HAU, Hisar 125004 (Haryana)
2District Extension Specialist, KVK, Jind, CCSHAU, Hisar
The present investigation was carried out to study the communication source utilization pattern by the farm women about recommended package of practices and to identify various constraints faced by the farm women in getting technical information regarding chickpea cultivation. A proportionate random sample of 65 farm women were selected purposively from Rewari district of Haryana. The pre-tested structured interview schedule was used to collect the information and the data were processed, tabulated and analyzed by using frequency, percentage, mean weight score and ranking etc. Results revealed that majority of the respondents used family members, neighbours and friends most frequently to get the information amongst the localite sources and were found fully satisfied. None of the respondents used cosmopolite source of information to acquire the information about chickpea cultivation. All the cosmopolite source of information and television and radio as mass media sources were found somewhat satisfying by the respondents. It is also vivid that family member being localite source of information was found most useful source, whereas all the cosmopolite source were found somewhat or not useful and radio and television were perceived as useful mass media sources of information by the respondents. It was worth noticed that the localite sources of information such as village leaders, panchayat members, progressive farm men/women, traditional folk media and all of the cosmopolite and mass media sources were perceived as most needed for repetition of information. The most serious constraints perceived by the respondents were social, physical and time in getting the technical information regarding chickpea cultivation.
Communication source, Utilization pattern, Constraints, Technical information, Farm women, Chickpea