Krishi Vigyan Kendra, ANGRAU, Amadalavalasa, Srikakulam,(Andhra Pradesh)
*Corresponding Author's Email: bhagya.dunga@gmail.com
Online published on 27 March, 2018.
Women play a crucial role in rural economy and in India large percentage of micro enterprises in rural areas are run by them. Agro based enterprises such as vegetable production, dairy management and petty trading activities provide various livelihood opportunities for women in rural areas. Micro enterprises act as vehicles for creating jobs, raising household income and enhancing the purchasing power of the farm families but in order to run the microenterprises successfully women need to possess different managerial abilities such as opportunity scanning, business planning, organizing, directing, controlling, marketing and evaluating. Hence, it becomes necessary to assess the managerial abilities of rural women for strengthening of micro enterprises. Therefore, an attitude scale was constructed for measuring the managerial abilities of the rural women in managing micro enterprises. A total number of 29 statements were selected to measure the managerial abilities of the rural women and Likert method of summated ratings was used for construction of the scale.
Controlling, Business planning, Directing, Evaluating, Micro enterprises, Opportunity scanning, Organizing, Marketing