Journal of Krishi Vigyan

Ariyalur is the second largest district of Tamil Nadu in terms of cashew nut area and production. The level of technological know-how and adoption of advanced technologies in cashew nut cultivation and value addition is low resulting in low productivity (520 kg/ha) of cashew nut in the district in comparison to state productivity (850 kg/ha). To enhance the knowledge of farmers different technology dissemination approaches has been used. Present study has been conducted to assess the effectiveness of different technology delivery mechanisms viz., distribution of literatures, delivering SMS and voice messages. Three groups of 25 farmers each were selected to deliver message using different message delivery mechanisms. Pre test and post test were conducted to assess the gain in knowledge and impact on adoption of different technologies. Pre test revealed that in all the three groups only 16% of the farmers were having high level of knowledge, while the post test results indicated that information sharing through mobile text message in time to time was effective as 64% of the farmers acquired high level of knowledge. Similarly, high level of adoption by 72% of the respondent was observed for the technology of spraying of panchagavya. Technology delivery through mobile text message was adjudged as good ICT mode to transfer technologies to the farmers.