Opinion of Farmers Regarding Effectiveness of Information Dissemination through Kisan Suvidha Mobile Application in Surguja District of Chhattisgarh

The study was conducted in the Surguja district of Chattisgarh in the Year 2016–17. The purpose of the study was to assess the effectiveness of Kisan Suvidha app. in transfer of latest technical information regarding agriculture to farmers of the district. The Kisan Suvidha app. was developed for transfer of quick, timely & need based appropriate information regarding agriculture and allied sectors. It was found that about one fourth (28%) of the respondents had the opinion that this app. is very useful, while more than half of the respondents (54%) opined that this app has medium level of usefulness. Regarding applicability of the information received through app, it was found that 52 per cent of the respondents reported that information received was applicable in crop production situation, need based, timely and content was readable. Need based information and timeliness was useful i.e. 84 per cent, and visibility of the content was 94.00 per cent, regarding social media.