Consultants Preferred for the Information by Vegetable Growers in Telangana

The present investigation was undertaken to study the source from which vegetable growers seek market information and their marketing problems in the khammam district of Telangana. Hundred and twenty farmers were interviewed after following random sampling techniques. The data was interpreted by using statistical tools like frequency, percentage, mean and rank order. Majority of the vegetable growers had low information source consultancy pattern (95.83%) followed by 4.16 per cent medium consultancy. It is inferred that Horticultural Officer (HO)/Agricultural Officer (AO) were mostly consulted by the farmers from formal sources and relatives in the informal sources. Television, newspaper, relatives, friends, input agencies were most preferred sources of information by the vegetable growers.