Marketing Behaviour of Okra (Abelmoschus esculentus L.) Growers in Tapi District

The study was conducted on marketing behaviour of 100 okra growers from two talukas of the Tapi district by simple random sampling technique. The findings of marketing behaviour of farmers revealed that 75 per cent used bike for transport their produce, 75 per cent used plastic bags as packing material and majority of the farmers sold their produce immediately after harvest in the nearby market. Whereas, 81 per cent farmers reported that they received full payment on the spot after sale. Agriculture Produce Marketing Committee (62%) was important source of market information. Major problems in the marketing were price fluctuation (100%), high cost of cultivation (83%), poor quality of seed (69%) and climate change (21%) as well as export of okra very less extent. Independent variable training and experience significantly correlated with the yield of okra. However, regression clearly indicated the importance of experience and training in the farming and marketing of okra.