Readership and Women: A Study to Analyze Newspaper Reading of Haryana's Women

Print media is widely used and accepted in every section of society having the advantage of cheap cost and vast readership with availability in multiple languages. The present study was aimed to analyze the newspaper readership of adult women of Hisar city of Haryana state. Moreover, this study also aimed to measure the dependence of personal profile variables on newspaper readership of respondents. The findings revealed that a large number of respondents were of 40–50 yr (29.0%) in age had school high school/intermediate (28.0%) level of education. Equal numbers of respondents were employed and unemployed. Family occupation of majority of respondents was business (39.0%) had family monthly income more than 75,000/- (29.0%). Education (0.6) of the respondents was positively correlated with time spent on newspaper readership. Monthly income (0.72) and education (0.60) of the respondents were positively dependent on perceived importance of newspaper readership.