1Assistant Librarian, Narsee Monjee Institute of Management Sciences, Near Jelly Machine Bus Stop, Bannerghatta Road, Bangalore
2Library Assistant, Narsee Monjee Institute of Management Sciences, Near Jelly Machine Bus Stop, Bannerghatta Road, Bangalore
*Email: joshi.ameetbrahmapur@gmail.com
Online published on 3 February, 2021.
Marketing is an ultimate point of confluence of Services or goods, manufacturers and customers. Manufacturers of any goods or services can reach their customers through marketing. The present paper explores marketing concept in details as its meaning and definitions, need, methods and its relation to library services. As marketing is an ultimate point of confluence of Services or goods, manufacturers and customers. Manufacturers of any goods or services can reach their customers through marketing. Here author explore that library and information science profession librarians are manufacturers, user's desired information is goods and users of libraries are customers.
