1Assistant Professor, Faculty of Management studies, Banaras Hindu University, Varanasi, India, E-mail: madanfms@sify.com
2Research Scholar, Faculty of Management Studies, Banaras Hindu University, Varanasi, India, E-mail: vivekbizs@yahoo.co.in
Online published on 23 January, 2017.
Central Place Theory and gravity models have been the basic operational procedures to study consumer spatial behaviour. But, with major shifts in the socio-economic status and the newfound complex nature of movement of modern retail consumers, the underlying assumption of these models don't fit in the present context and needs to be revisited. The present study attempts to examine these assumptions in the light of these observed changes.
Consumer Spatial Behaviour, Retail Location, Central Place Theory, Gravity models
