Evaluating Management's Environmental Commitment and Link with Firm's Environmental Orientation

This paper develops relatively new constituents of environmental commitment of managers (namely affective environmental commitment, continuance environmental commitment and normative environmental commitment) and then evaluates their contributions to environmental orientation of the organization. The paper starts with the question of whether environmental commitment of managers leads to the environmental orientation of an organization, and concludes that environmental commitment of managers that are attributed by affective, continuance and normative dimensions, clearly leads to environmental orientation of an organization.