1Fogelman College of Business Administration and Economics, The University of Memphis, Memphis, Tennessee 38152.
2The Department of Management, W. Frank Barton School of Business, Wichita State University, Wichita, KS 67206.
The purpose of this research is two-fold. We first want to demonstrate the use of measures of efficiency and effectiveness to create a typology that is useful for classification of organizational performance. The research further reveals the relationships between the proposed performance typology and various business-level strategies. The findings of this research indicate that strategy selection impacts the proposed performance typology of efficiency and effectiveness. The study concludes with a discussion of our findings and addresses directions for future research.
Strategy-performance Relationship, Performance Typology, Business Strategy
