FDI and the EU: US Executives’ Perceptions of Select Member, Nations as Investment Options

In this study, perceptual mapping was used to identify the collective and individual positions of the ten largest EU member nations. The perceived position of the “ideal” nation also was captured by the study's findings. FDI executives who were surveyed indicated that some EU nations (i.e., France, Germany, and the United Kingdom) have positioned themselves strategically in terms of their business environments, market potential, and availability of resources. Other nations possess strengths in individual areas, while still others face significant FDI obstacles in multiple areas.