Business agility and profitability of multinational enterprises: Evidence from International Tobacco companies

Manufacturing environments are continually changing as new technologies and standards emerge, and organisational agility is increasingly viewed as a potential solution for firms operating in turbulent markets. This study examines the relationship between business agility and the profitability of the tobacco industry using data from international tobacco companies. From the regression results obtained, the p-value is 0.001, which is below the set level of significance; therefore we reject the null hypothesis and conclude that business agility has a significant, positive effect on the profitability of the tobacco industry. Finally, there is evidence of unethical practices still being followed by the tobacco industry in promoting its products, as pointed out earlier in this study. It is suggested that the management of tobacco companies take steps to ensure that their operations meet ethical standards while considering the societal beliefs of their communities, as there is an increased level of awareness, especially in sensitive industries such as tobacco.