Journal of Management Research and Analysis
Open Access
  • Year: 2014
  • Volume: 1
  • Issue: 1

Study on efficiency and effectiveness of toon branding

  • Author:
  • Sweta Singh1,, Singh Pooja Satyaprakash
  • Total Page Count: 17
  • Page Number: 83 to 99

1Assistant Professor, Faculty of Management Studies, Banaras Hindu University, Varanasi

*Corresponding author: Sweta Singh, Assistant Professor, Faculty of Management Studies, Banaras Hindu University, Varanasi-221005, U.P. India. E-mail: sweta.v.singh27@gmail.com

Online published on 21 March, 2015.