Journal of Management Research and Analysis
  • Year: 2015
  • Volume: 2
  • Issue: 2

A Study on Customer Preference and Investment in Commodity Market with Special Reference to Money Manager Commodity Service

  • Author:
  • V Iyappan1,, K.J. Renuka2
  • Total Page Count: 3
  • Page Number: 133 to 135

1Research Scholar, Dept. of Management, GKM College of Engineering & Technology, Chennai

2Associate Professor, Dept. of Management, GKM College of Engineering & Technology, Chennai

*Corresponding Author: E-mail: iyaps029@gmail.com

Online published on 5 February, 2016.

Abstract

“Risk comes from not knowing what you're doing.”

      -Warren Buffett1

The study has been conducted by adopting survey method among clients from money manager commodity service, by using a well structured questionnaire. 115 respondents were used for the study in the convenient sampling method.

The study dealt with the importance of the customer preference and to find out the level of preference from the customers. The study provides some findings that were interrupted from the analysis of the collected data. Compared to bullion, Agri-product, metal, energy sectors, the investors are willing to prefer bullion sector (GOLD). So the firm should create awareness over other sectors.

Keywords

Customer's preference, Investment and commodity market