1Associate Professor, VM Patel Institute of Management, FMS, Ganpat University, Gujarat
2Research Scholar, VM Patel Institute of Management, FMS, Ganpat University, Gujarat
*Corresponding Author: Email: facultyhiren@gmail.com
Online published on 15 October, 2016.
The Current study aimed to exploratory investigation about knowledge, attitude and priority of medical practitioner towards generic medicines in Vadodara
The author analyzed data collected from 73 respondents and used exploratory factor analysis to extract the factors. Exploratory research design is used with convenience sampling for data collection
Various variables related to knowledge, attitude, priority and patient's financial condition were selected for exploratory factor analysis. The results indicate that total 4 factors have been extracted from the listed variables i.e. attitude, patient's economical condition, perceived knowledge, legal aspect.
The study is limited because it did not include survey and respondents from other cities of the state. The results are applicable to this segment only, the results depicts that perceived quality of medical practitioners towards generic medicine is negative.
There is limited research to examine medical practitioners perception, knowledge, attitude and perception towards generic medicine, perceived quality of medical practitioners towards generic medicines has not been examined.
Medical Practitioner, Knowledge, Attitude, Perceived Quality, Patient's Economical Condition, Generic medicines, Vadodara
