1M.Sc. Scholar, Department of Agriculture Extension and Communication, Faculty of Agriculture, Tantia University, Sri Ganganagar, Rajasthan
2Assistant Professor, Department of Agriculture Extension and Communication, Faculty of Agriculture, Tantia University, Sri Ganganagar, Rajasthan
This study analyzes constraints faced by farmers in utilizing Kisan Call Centre (KCC) services in Churu District, Rajasthan. Using an expostfacto research design, data was collected through structured interviews from 100 farmers selected via multistage random sampling. The study employed descriptive statistics and frequency ranking to identify and prioritize implementation barriers.The findings reveal critical operational challenges, with phone line busyness (46.67%) emerging as the primary constraint. Significant quality concerns included officials’ inadequate preparation (40.00%) and experts’ inability to provide answers (26.67%). Information relevance issues were evident through lack of private product information (35.56%) and outdated advisory content (23.33%).Additional barriers included linguistic limitations, with 20.00% respondents noting absence of local dialect support. Awareness gaps (17.78%) and technical staff shortages (16.67%) further constrained service effectiveness. Infrastructure issues like inadequate mobile networks (11.11%) and call holding problems (32.22%) compounded these challenges. The study concludes that KCC’s effectiveness is substantially compromised by interconnected operational, qualitative and infrastructural constraints. Recommendations include enhancing connectivity infrastructure, strengthening staff training, updating information systems, and implementing localized awareness campaigns to improve service delivery for the agricultural community.
Kisan Call Centre, Agricultural Extension, Farmer Constraints, Service Utilization, Churu District, Rajasthan
