Information impalement of the rice growers.

Rice is principally grown in Kheda district as it is the staple food crop of this region. The studies conducted in past in this region regarding rice crop production technology indicate that there is a wide gap exist between the know how already attained and their application in the fields. Thus, there is a wide scope for increasing production of rice per unit area. In order to increase the level of adoption, farmer must be made aware of the improved technologies. The present research was confined to Anand district of Gujarat state. The information need of the farmer was measure using three point continuum. The mean score was obtained by the total number of score divided by total number of respondents. Major area of information needs as expressed by the rice growers in descending order of rank were Plant protection measures, Marketing, Schedule of water supply by Canal, Fertilizer management, Water management, Preparation of Seedlings, Variety, Land preparation and sowing, Supportive facts, Harvesting and post harvesting technology and Weed management.