Marketing constraints of hybrid castor seed dealers in Gujarat, India

The study was conducted in Banaskantha district of Gujarat covering five talukas namely Tharad, Vav, Dhanera, Kankrej and Palanpur with the objective to analyse the marketing problems faced by hybrid castor selling dealers. Primary data were collected from 50 dealers. From each taluka based on random sampling method ten dealers were selected to elicit information through a questionnaire. From each taluka the Taluka Kharid Vechan Sangh, a co-operative body which deals in castor was purposefully included. In all the five talukas the dealers were confronted with the procurement problems like lack of scientific facilities and inadequate personnel. As far as the sales problems of dealers were concerned, credit sale followed by intensive competition among dealers and huge investment involved in the castor hybrid seed business were the problems of major concern.