Trickle down effect of community information

The paper is based on the study entitled “Role of NGO in Extension services: An Appraisal of Ramakrishna Ashram, Kalahandi, Orissa, with the objectives to measure socio-personal characteristics, attitude towards extension services, knowledge of farmers on rice cultivation through training, impact of NGO intervention on economic status of the respondents, trickledown effect of community information, pattern of extension services offered by the NGO and the constraints encountered by the NGO and the beneficiaries in using the extension services. The patterns of information delivery were classified into six groups namely training and visit approach, group approach, and community leadership approach, involving youth in extension, mass media and traditional approach. It was revealed that the NGO, Rama Krishna Ashram used the six systems in single or in combination to convey the massage for acceptance and adoption. The analysis of the information methods revealed that the traditional approaches are accepted more followed by T&V, group and youth in Extension. How ever, only mass media was found to be less preferred by the tribal farmers. While measuring the trickle down effect it was observed that 82.73% of the farmers discuss with their family members for adoption technology.