A study on relationship job performance and different traits of model farmers

The Government of Andhra Pradesh took an important decision to appoint about “Adarsha Rythus” (Model Farmers) referred to as Farm Science Managers in Prof. Swaminathan's Report and the National Policy for farmers to improve the agricultural situvation. The main objective behind the identification of adarsha rythus is to introduce a nodal functionary between the farmers and the extension staff of agriculture and other line departments to help in bridging the gap between the research and extension. The success of the important intervention of the government lies upon the development of mindset of the adarsha aythus as well as the extension staff by recognizing each other as a part of the extension system through regular process of sharing information and knowledge. Correlation analysis of independent variables with managerial abilities revealed that age, farm size, farm experience, training received, innovativeness and achievement motivation were positively and significantly correlated and that of independent variables with job performance revealed that age, farming experience, extension contact, mass media exposure and achievement motivation were positively and significantly correlated. The respondents suggested that need and skill based training programmes are essential for improvement of their managerial abilities and job performance to make them more effective and purposeful.