“Going green” is no longer a fringe topic. Going green is about sustainability. Corporations exhaust resources, pollute the environment, generate large amount of waste and engage themselves in tons of unsustainable practices. These practices become an expense to the nation. Businesses are finding ways to protect the environment, particularly though developing standards and green certification programs. Some corporations are responding to the requirements of consumers to buy products with less impact on the environment. Interestingly, investors are also prepared to put their money into green businesses because they see that sustainable practices are actually more profitable in the long term. Recent developments in technology have made it easier to protect the environment, and many businesses have learned that a sustainable supply chain is a valuable asset. This paper examines whether the market returns of those companies that are ranked as “green companies” by Newsweek meet the broad market returns.
Sustainability, Green practices, Green ranking
