Public Diplomacy is a vital component of the foreign policy of the United States. America, especially after the attacks of 2001 has come to realize that the world has changed and if it does not change the way it interacts with the people around the world it risks becoming obsolete and marginalised. The U.S. in the present times understands that stand alone government to government diplomacy is no longer enough in this globalized world and hence is not as naïve as to believe that the traditional methods of public diplomacy are enough. Hence, it is using “New Media” as its latest weapon. Whether it is the social networking sites or the internet or mobile communication, they all are being used by the USA in increasing both accessibility and transparency. This paper aims to focus on the evolution of American public diplomacy in the current globalized world. It will explore in detail the various programmes of American Public Diplomacy used with special reference to New Media. In the end the paper aims to evaluate the usefulness of the various methods used in public diplomacy and gauge the American influence over today's globalized world.
United States, Public Diplomacy, New Media
