Globalization has significantly changed the usual trends and patterns in the global film industry. The author states that the globalization's effect on the industry has given rise to western production standards, usage of English in the script or incorporation of some element of western style plots. This paper will re-examine Indian Films that have gone beyond the geographical boundaries. The effect of globalization of Indian cinema is prevalent not only in Bollywood, but also to the regional film industries of the country. It is argued that the business of the film industry not only incorporates entertainment, marketing and distribution strategies but also corporate strategies, such as cost reduction initiatives in film financing, budgeting, and media technology. This paper highlights that there is a huge potential market for investing in the entertainment industry in India that will raise the standard of Bollywood. French, British and American films have influenced our filmmakers to a great extent. Hence filmmakers are now aiming to reach out to a wider audience. Indian cinema has contributed expressively in globalization, which is very beneficial for Bollywood.
Globalization, Bollywood, Corporate Strategies
