Effectiveness of farm broadcast in transfer of agricultural technology among the farmers

The present study was conducted in Morar block of Gwalior district of Madhya Pradesh. The total sample consisted of 130 respondents spread over 10 villages ofthe block. Data were collected with the help of structured interview schedule. The majority ofthe respondents 58.46 percent were having medium effectiveness of farm broadcast category in transfer of agricultural technology. The attributes of radio listening farmers i.e. educational status, family background, social participation, land holding, annual income, credit orientation, economic status, attitude towards farm broadcast, beliefin broadcast and extension participation were found significant relationship with effectiveness of farm broadcast. In this study, preferences about different aspects offarm broadcast included- Time of broadcast, Duration, Modes ofpresentation and Language of the broadcast.