- Author:
S.K. Jain, Yash Singhal
Total Page Count: 5
Page Number: 59 to 63
* Professor and Convener- Marketing Area, Lal Bahadur Shastri Institute of Management, Delhi
** Student - PGDM General (2011–13), Lal Bahadur Shastri Institute of Management, Delhi
Online published on 7 December, 2012.
