1aDirector, IIM -Udaipur
1bProfessor, Operations Management and Information Systems.
2aFellow, IIM - Bangalore
2bCurrently consultant with the Retail and Consumer Goods Practice of Infosys.
* The readers should note this article is based on a chapter contributed by the authors to the book Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk by Taylor and Francis. Several details in the note are excerpts from the chapter. The contents of the note are selected and wherever applicable, tailored to suit the readers.
