LBS Journal of Management & Research
  • Year: 2012
  • Volume: 10
  • Issue: 2

GCPL's Supply Chain – TOC Based

  • Author:
  • Jaideep Mallick, Rakesh Sinha
  • Total Page Count: 7
  • Page Number: 28 to 34

*AVP (Planning & Supply Chain), Godrej Consumer Products Limited

**COO (Operations), Godrej Consumer Products Limited

Online published on 13 February, 2013.

Abstract

GCPL is a 115 year young company. It has got “objectivity” and “integrity” in its performance and the governance is free from conflicts. With such strong value base and attitude, it is comparatively easier to implement good practices in the company. It is the first FMCG Company in India to adopt the “Theory of Constraints” by Dr. Eliyahu Goldratt and, over a period of time, it has gained higher maturity levels. Day-in and day-out, we at GCPL's Supply Chain are doing lot of value additions and it has proven effectiveness over a period of time and we feel very proud of owning it.

Keywords

Supply Chain Philosophy, Supply Chain Strategy, Replenishment Model, Theory of Constraints