Pester Power as Diasporic Dilemma: A Study on expatriate Indians in Bahrain

With changes in the notion of family structure movement from joint-family to nuclear family, children started acquiring unique stake in family decision making. It ranges from purchasing a semi-durable cloth to automobile, which has long durability. Sometimes their pattern of intervention gets transformed into nagging, which is technically called pester power. This study explores the influencing role of children in consumer buying decisions, focusing on expatriate Indians in Bahrain.