Lecinski, Jim (Ed.). (2012). ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth, Google Inc., 74 Pages. (E-Book available at https://www.thinkwithgoogle.com/)
Author:
Mokhalles Mohammad Mehdi
Total Page Count: 3
Page Number: 70 to 72
Assistant Professor of Marketing, MIS & IT, School of Business, The Assam Kaziranga University, Koraikhowa, NH 37, Jorhat, Assam, India Email id: mokhalles83@gmail.com, mokhalles@kazirangauniversity.in
