Factors affecting attitude of indian consumers towards microfinance

Over the years, India has realised the potential of Microfinance for not only in providing financial well-being to marginalised people including women but also as a potent tool for social change. Adoption of microfinance services by the masses is affected by their attitude towards the same. The study explores the factors affecting attitude towards microfinance and concludes that relative advantage of microfinance products, compatibility of microfinance, awareness of microfinance, and social Influence on consumers are the significant predictors for the attitude of Indian masses towards microfinance products and services. Complexity of microûnance products was not found to be a significant predictor of the microfinance attitude. The findings of the study are expected to help the microfinance professionals and policy makers in designing their strategy to enhance the adoption of microfinance industry products by Indian masses.