Centre for Management Studies, Jamia Millia Islamia, New Delhi - 110025
*This paper is based upon the author's paper presentation in National Conference titled as ‘The Holistic Marketing Framework: Enhancing Market Responsiveness’ at LBSIM, Delhi.
IT has changed modern business practice, making collaborative SCM possible. The concern about organisational competitiveness and development are closely linked to notions of the information sensitive society and global knowledge based economies. The business organisations under global knowledge economy can emerge and grow rapidly by formulating and adopting the innovative business practices.
Information's impact is easily seen—it substitutes for inventory, speeds product design and delivery, drives process reengineering, and acts as a coordinating mechanism, helping different members of the supply chain work together effectively. While the potential of information sharing is widely promoted, relatively few companies have fully harnessed its capability to enhance competitive performance. This paper tries to provide insight into how technology can be leveraged for supply chain value creation and make it possible to achieve synergy with CRM.
Supply chain management, Customer relationship management, Knowledge economy, Electronic data interchange (EDI)
