Business communication course/s taught at B-schools teachers' perspective

The basic aim of the course/s taught in B-Schools in the realm of Business Communication (BC) is to introduce the students to the basics of business communication concepts, insights, techniques and strategies. The focus throughout is mainly on creating awareness among the students on various ‘receptive’ as well as ‘expressive’ communication skills with a view to help them understand where they stand in their (and how best they can hone) reading, writing, speaking, listening, teamwork and interpersonal communication skills. The students understand the communication process and are able to increase their awareness of the function and value of communication. They prefer wining presentations and deliver effective documents. The courses are also aimed at providing them an opportunity to identify their own strength and growth areas. However, in all academic exercises, an assessment of the effectiveness of the course, as to what extent the goals of the course have been achieved is very important. The present paper discusses and evaluates the different components of the BC course/s taught at IIM Lucknow LBSIM Delhi and also highlights various parameters used for evaluation/assessment/feedback. The idea is to prompt teachers teaching BC courses to come out with some more refined and fine-tuned evaluation techniques/parameters which may lead to developing new and innovative ways of teaching and learning.